The brand

Since the beginning of its activities, the Carlo Moretti recognizes the strategic value of business communication. In 1963 Carlo and Giovanni Moretti ask a young Gaetano Pesce, met through mutual friends, to design the logo.

From the collaboration with Pesce, who has at the time opened a studio in Padua with Milena Vettore, resulted, in addition to the brand declined in all communication tools, the project for the furnishing of the offices and of the showroom checkerboard-like, still remained intact, together with some objects (glasses, jugs for water and wine, cigarette and cups), put into production.

The brand has then been subject to a restyling in the '80s by the studio Tapiro of Venice, who kept the original setting but re-proportioned and coordinated.